Measure the success of your website and SEO Campaigns

In today's competitive marketplace, the success of your business website and your SEO campaign, Is often critical to the success if the company as a whole. But how do you go about measuring that success? Should you be looking at search engine rankings? Traffic, Page views, or something else? Knowing which metrics to keep an eye on can make the difference between moderately and highly effective SEO. The following tips explain which metrics are important - as well as showing you the ones that are not.


1. Log files

One of the ways that many webmasters measure success is whether their website shows up in the Google listings for specific keyword phrases. This is OK as long as you are using targeted keyword phrases. More important and telling metrics, however, are found in your log files and web analytics program. You will find a wealth of information by looking at the metrics that are, most likely, already on your server.


2. Conversion goals

Many people also look at the overall page views. This is not a very telling measurement, as smaller websites will show smaller numbers. The idea of an SEO campaign is not to get people to look at every page of your website, but to get them to perform and action, such as making a purchase.


3. Analystics programs

The most important metrics include the keyword phrases that people use to find you, as well as which of those phrases and site visitors converted from a simple user to a buyer. Most analytics programs will provide you with this information, which you can use to decide how to optimise your website for additional targeted traffic.


4) Keyword research

Armed with that important information, you will want to perform additional keyword research to find the phrases that relate to what you offer,but form which you are not currently seeing search engines visitors . Then it will simply be a matter of optimising your existing pages for those additional keyword phrases, and or adding new pages to your site.


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