Digital Media Printing Offers Versatility With Economy

The principles behind the art of digital media printing may be simple enough but its introduction has opened up a virtual Aladdin’s cave of new possibilities. This technology allows one to print directly from any source of digitized images to a wide variety of media. This technology has had a huge impact on the print industry by making jobs that require only a short run far more feasible and affordable.

Although the cost per page is higher than when using offset procedures, this is more than compensated by the elimination of the need to prepare plates, making digital media printing technology faster as well as cheaper than that used in the traditional print shops that are fast becoming a thing of the past.

The technology is not only versatile in terms of image sources and media variety but also in its execution. It is simplicity itself to switch from one digitized image source to another and this feature alone has all but eliminated the traditionally long turnaround time between successive print runs.

When working with digital media, printing is normally performed by means of a laser or inkjet printer and the high resolution possible when using digitized images means that large format prints such as those required for posters may be produced with ease and to very high standards of quality.

Advances in laser and inkjet printer technology have made it a simple matter to print to substrates that would prove impractical by other means. This includes materials with textured surfaces such as canvas and textiles frequently used for t-shirts promoting a company or sports team.

Digital media printing holds another important advantage over more traditional methods in the ease with which digitized source material may be modified. It can take only a minute or two with a good photo-editing programme to change the colour of the type or its size or to modify any component of the image.

Intelligent print software can allow several sources to be overlaid during a print run and this means that, for instance, it is a simple matter to include a unique number on each page produced with a single run. Without digital media printing, this type of modification could not easily be performed on the fly and would require frequent changes to the source plate that, in turn, would result in a substantial increase in the total cost of labour and the eventual charge made to the account of the client.

Printing business cards for fifty salespeople will still require the same number of impressions but to superimpose a fresh set of personal details on to the basic template will take the printer only a matter of seconds.

The source material for digital media printing can be stored indefinitely without loss of integrity and numerous identical copies may be stored in various locations for security purposes. This is especially important with intellectual property such as logos and other instruments of branding and is far more convenient and secure than storing the hard copy materials required by other print procedures.

In digitized form, images can be emailed to a branch on the other side of the globe within seconds and without fear of deterioration, making it simplicity itself to coordinate a simultaneous worldwide rollout.

Digital media printing brings advertising within reach of the smallest, low-budget operations, and the source materials, usually JPEG or GIF images, lend themselves to numerous applications. Photos from a product launch offer content for internal communications such as newsletters or the basis of marketing materials such as flyers and brochures. The digital format means that the same material can, with skilled editing, be made to look fresh and appealing enough for inclusion on the company website or even to form the basis of a new design template for a much-needed upgrade.

Digital media printing today, is often undertaken by companies with skill sets that extend well beyond the print media. The versatility of digitized images and the ease with which they may be created either by a graphic artist or with a suitable camera, has meant that a marriage of these skills is now essential to any marketing company that is determined to service all of the possible online and offline needs of its clients.

Evolving technologies lead to changing needs and new challenges to be met by service providers. PauseBreak has been embracing new technology for over 8 years and digital media printing is simply one of many at which it excels.