Professional Photography Works Wonders For Websites

To the role of the design studio we must now add photography for websites. Much of the amazing artwork that we have come to expect from today’s better quality websites owe its origins to digital images captured by a camera. While automatic focussing and exposure setting may have made the process quicker and less demanding, many of the professionals, despite having accepted the many benefits of digital imaging, still prefer to settle for equipment that allows more manual control.

Their reasoning is that it combines the speed and convenience of digital technology with the greater potential for creativity of 35mm photography for websites as well as for many other purposes.

A website is intended to represent a business online and, in this respect, its content is especially important. It needs to be updated on a regular basis, not merely in order to ensure that new information is conveyed as available, but also to keep its appearance fresh and appealing. Whereas much of the imagery relating to the company culture such as its logo and trademarks must remain static, a well-designed site will always offer scope for photography for adding or updating other visual elements on websites.

In the right hands, a digital camera, offers all the creative potential of an artist’s brushes and canvas. Whereas it may be used simply to faithfully record events such as a recent product launch, sales conference or corporate team-building exercise, it may also be used to provide the digital images that, with skill and imagination, can be transformed into the most attractive and evocative graphic designs.

Many of today’s internet pages are constructed almost entirely with the aid of digital photography for websites and the results can be a visual feast that is a far cry from the early days when crude clipart images and oversized and garish fonts were pretty much the norm.

Event organizers, travel agents and hoteliers that promote their services online depend heavily upon the visual impressions that their sites offer to encourage enquiries and bookings. Their prospects want a preview of what they can expect and so, for businesses such as these and many others, the use of photography for extending the website experience has become widespread.

New Technologies Offer New Possibilities

Over time, the simple static images of yesteryear have, with the aid of some simple coding, undergone considerable evolution. First, we saw the emergence of the online, automated photo gallery, where images appeared sequentially with effects such as fade-ins and fade-outs to add interest and the individual images could then be enlarged and viewed in a separate window with a just a click of a mouse.

Today the applications of digital photography for website development have become even more sophisticated with the advent of more interactive viewing options. Panoramic views, in which multiple photos are stitched together, allow a web visitor to drag an image through a complete 360° to create a more immersive experience. New and more productive uses have been found for virtual reality technology that can, for instance, enable a prospective home buyer to take a virtual walk through an entire property via the estate agent’s website and even inspect the floors and the ceilings.

Perhaps the ultimate application of photography for websites has come with the introduction of online video. Through this medium, the online shopper is able to see an electrical appliance in action; watch an exotic dish being prepared with step-by-step audio commentary or even download or view a full length feature movie on demand.

The internet has changed, with the introduction of the web browser, from a text based information network, confined first to the military and later extended to the academic world, into a predominantly visual medium for both informative and commercial purposes.

The importance of photography for websites has grown in parallel and has now evolved to the point where its use in web design and even in print media has given rise to a new art form for the digital age. In fact, it is the ability to digitize images that has, more than anything, led to the widespread use of photo-realistic designs and a gradual departure from the more traditional hand-drawn materials. Digital images may undergo detailed editing and all manner of enhancements and special effects with the aid of specialised software.

With the skills, flair and experience of innovative web design companies such as PauseBreak, photography for websites is able to transform companies by enhancing their customers’ online experience.