Some Insight Into Web and Graphic Design

Few would deny the powerful influence of the World Wide Web, and graphic design has changed dramatically since the earliest days of its role in advertising and marketing. While print media continues to abound and still plays as important a role as ever, there is little doubt that today’s dominant media are electronic. The need for entertainment in the home is still being met largely by a growing number of television channels and these too have given rise to an industry that draws heavily upon the creative skills of artists, designers and their advanced software programmes for much of its visual impact.

Web and graphic design companies, though remaining heavily committee to the needs of television advertising are constantly being called upon to expand their focus. The rapid proliferation of IP technology has led to many new openings in which to apply their skills; several of these having arisen with the development of versatile new platforms such as the smart phone and tablet PC.

Convergent technologies have meant that HTML code now commonly plays a role in the presentation of both static and animated TV content; opening the medium to both web and graphic design agencies.

Designing a website requires a number of skills and not all of them require artistic flair. The World Wide Web Consortium or W3C is a body devoted to defining the international standards that it recommends should be adhered to by website developers. Some of these relate to optimising the visitor experience and its suggestions include ensuring simple, fast and intuitive navigation. Although the consortium’s suggestions are optional, experience shows that efficient navigation needs to remain a prime concern when developing any public internet presence.

Web and any graphic design that is intended for online publication must also take into account the very stringent needs of search engines. Without their services, most websites would remain accessible, almost exclusively, to those with first-hand knowledge of their existence.

The role of search engines such as Google is to inspect each published website using small but intelligent programmes known as “spiders” or “bots” to gather information about its content and index it using keywords and phrases. Making sure that access by the spiders to a site’s content is unobstructed requires sound web and graphic design practices born of knowledge and experience of the search engine companies’ requirements.

Implementing this important preliminary SEO (Search Engine Optimization) requirement has now become as much a part of the designer’s responsibility as his or her creative efforts. However, in order to help a new site to rank high in Google’s or some other provider’s search engine results pages (SERPs) is a rather more specialised task and one that will require a combination of professional copywriting services and proven online marketing strategies to achieve successfully.

For many, web and graphic design have become synonymous and much of this has been the result of the many technological advances that seem to have been popping up almost overnight. However, even the innovative use of older technology has, in at least one case, resulted in some amazing new opportunities.

Social networking seems set to eliminate much of the need for physical, face-to-face contact particularly among the younger internet users. Whether this is a good thing or not, remains debatable but, with more than half a billion members on Facebook alone, no web and graphic design company can afford to miss the opportunity to exploit this gigantic new virtual space.

Advertising through such sites has grown at a rate that can only be described as amazing. The use of social media is also proving to be exceptionally effective and is easily explained by the ease with which advertisers are able to match and target their content so precisely to the self-declared interests of their members.

Last year saw the emergence of an even bigger market for web and graphic design when mobile phones in use around the world outnumbered PCs for the first time ever. Developers and designers alike have anticipated this paradigm shift and there are already a great many mobile-compatible websites and applications in daily use with new ones appearing almost hourly.

Many young people as well as a growing number of busy professionals that need to be constantly on the move now favour the use of their mobi for making a wide variety of purchases, for services such as telephone banking and even to watch TV.

PauseBreak offers professional web and graphic design services for all media.