The Key To Successful Web Design Development

The phrase web design development may sound like a bit of a contradiction on terms. Are we talking about designing or developing? Is this art or science? Actually the phrase involves no contradiction and what we are talking about is really a mixture of both science and art – more a sort of alchemy.

The internet is packed with websites, some good and some bad – almost half a billion of them in total as far as can be estimated. It is the responsibility of those skilled and experienced in both web design and development to produce sites that are unique and pleasing to the eye and that are able to perform all of the functions expected of them as efficiently as possible. The process can be compared to that of building a new car, where the designers create the external bodywork while the developers concentrate on the vital mechanical components that it conceals.

In practice, however, even though it is more often thought of as an art form, the various stages involved in a web design must follow a logical development sequence in order to arrive at the completed product. To begin with, the company designing the website must establish its precise purpose. This may seem obvious at first but, in practice, every company is in some way unique and where, for one, the prime objective of its website may be purely to provide corporate background and a handy communications interface another may see it as an additional route by which to procure subscriptions, orders or direct sales or simply to address a previously untapped market segment.

A sound web design development plan will be of great benefit, not only to the client but to the developers too. The creative process, when tackled professionally, will almost always require a good deal of discussion, plenty of ideas to be either agreed upon or rejected and a fair amount of experimentation before arriving at the finished proposal.

Although the process is left to a single graphic artist in some companies, the more experienced agencies such as PauseBreak have learned that the best results are born from collaborative efforts. The company’s web design development is always the product of close cooperation between the members of a very talented, highly qualified and experienced creative team.

At this point, the proposed layout is submitted for the client’s approval before the final build and, any proposed alterations implemented. Once the layout is signed off, the construction of the site may then begin.

At one time, this step might have involved writing HTML code with a text editor but today’s integrated development environments (IDEs) have now made this stage of the web design development cycle a lot faster and a great deal more versatile. Object Orientated Programming (OOP) has meant that the programmers can work independently of the site builders so that functions and application may be introduced into the template as and when convenient.

With many company’s now favouring the savings offered by open source software while others prefer to remain with the more established, if also more expensive, Windows operating system, the ability to develop for multiple platforms is vital. Unlike PauseBreak, a number of web design development agencies appear to have failed to keep up with these trends and are now only able to offer limited support.

Since the days when browsers were limited to Netscape, for those who may still remember it, and Internet Explorer, there have been several new entrants into this market, and both designers and developers must now take steps to ensure that all of their creative efforts are cross-browser compatible.

As if catering for these requirements was not enough, today’s web designs must also take into account developments in search engine technology. Although this may not be the case with all website companies, it is always an important factor in the construction of every site undertaken by PauseBreak.

The most common way in which surfers locate sites is through search engine queries. In essence, a search engine is a huge database of web addresses indexed by key words and phrases. For a site’s content to be accessed and indexed by Google, for instance, it must allow unobstructed access to Google’s web crawling software. A badly constructed site could limit or even prevent this access.

This insistence on the basic design requirements for (SEO) Search Engine Optimization is just one of the factors that identify PauseBreak as a leader in web design and development.